We haven’t come too far from the days of Bill Cosby wearing a different college sweatshirt on his 1980’s “Cosby Show.” While NFL jerseys and throwback wear for any sport, especially baseball with its longer history, continue to dominate men’s apparel, there is a trend which is making it’s mark; the Message!
Have you seen the one which states the bold and in your face message “Be careful or you’ll end up in my novel?” This is one of many trends which are making a mark in today’s world of Tee’s and sweatshirts. And why not?
Celebrities are more often getting into the mainstream with their politics and making money in fashion. From the Kardashians with their fragrance lines and clothing to Beyonce. There is money to be made in the name and for most of them, especially the ladies, they need to capitalize quickly before time takes its toll and a bad facelift ruins things down the road.
The Message has been born. There are the lifestyle messages such as “I do it for the Savasanahhhh!” The Savansana is popular because of Yoga. It is the final resting spot in the Yoga work out if you will. People are trying to show what they are living. Many times it is to attract attention to the lifestyle they are promoting. Other times it is to defuse any comments someone might have. In other words, “This is what I’m doing so don’t ask!”
We’ve probably bypassed the arrow Tee’s by now. They’ve become blasé. These are the ones with an arrow pointing down stating “Baby” worn by pregnant women. The other worn by couples with arrows pointing to the side stating “I’m with Stupid.” These were pretty lame but cute. It’s sort of like the “Baby on Board” sign in the rear view mirror. Get over it!
The message wear is a real statement especially in these times of political divisiveness. Liberals want to take a stand and so do conservatives. One way to stand out and make that bold statement for your party is to wear a shirt with a strong message. It might read “Think for Yourself” or “Ron Paul Revolution” for Tea Partiers, or we’ve even seen a longer message such as “Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen — Winston Churchill.” Now that’s a message and it looks better on a larger person for obvious reasons.
There are anti-Obama messages and pro-Obama ones as well. This is a politically polarized day we live in so the political messages are very popular. Sometimes it is for a cause such as fighting cancer, other times it is for an idea which might promote political thinking one way or the other.
Photos on shirts seem to be fading while the message no matter how poignant continues to rise in popularity. It might be a strong stance or it might be something simple. Anything from “My day job pays the bills, my night job pays for the fuel” to simply and most direct “I need to get laid.” The former is a statement of frustration and come to think of it, probably so is the latter.