The Italian photographer Oliviero Toscani , who served as creative director for Benetton between the years of 1982 – 2000, not only transformed the Italian clothier into a household name; he changed the face of advertising.
Benetton’s 1989 campaign for equality between black and white caused a strong reaction across North America, but it was an image of a black woman breastfeeding a white baby that stood out from the rest of the ad campaign. The photograph not only generated controversy, it also became the most-awarded image in Benetton’s advertising history.
There is something very beautiful about this picture and its my favourite breastfeeding picture to date. I also see no debate topic on it? I see a mother feeding her baby? As a mother I would have been proud for my own baby to pose for this shoot.
Why did this picture cause so much controversy?