The Italian photographer Oliviero Toscani , who served as creative director for Benetton between the years of 1982 – 2000, not only transformed the Italian clothier into a household name; he changed the face of advertising.
Benetton’s 1989 campaign for equality between black and white caused a strong reaction across North America, but it was an image of a black woman breastfeeding a white baby that stood out from the rest of the ad campaign. The photograph not only generated controversy, it also became the most-awarded image in Benetton’s advertising history.
There is something very beautiful about this picture and its my favourite breastfeeding picture to date. I also see no debate topic on it? I see a mother feeding her baby? As a mother I would have been proud for my own baby to pose for this shoot.
Why did this picture cause so much controversy?
About The Real Supermum
I see nothing wrong with this photograph either.
As long as the child is being looked after, who cares?
It’s just a picture. The picture is about equality. And acceptance. The white child accepts the black mothers breastmilk. An innocent child has no idea about controversy and racism. I think it’s beautiful. X
i think its a beautiful picture
xx
Amazing picture, and it is posible for a black woman to have a white baby and vice versa. Milk is milk, dusnt matter what colour your skin is
beautiful picture xx
beautiful picture and a natural thing to breatfeed don’t see what the problem is x
absolutely gorgeous picture, the face of equality and I would have been honoured if it was my baby. I mean some babies who cant be fed by their mother receive breast milk from others, how do u always know who/where it comes from. Its just such a natural thing, and absolutely beautiful x
i dont see anything wrong with it, milk is milk at the end of the day, no mater where its from..as said above its only like having someone donate milk no one cares where it is from as long as the baby is fed x
No matter what your skin tone, or what god you follow. We all leave the same skeleton behind….
Beautiful!
x
Well done to the person who took this picture, I have respect for them. I do not see the problem with this picture, its beautiful and natural
Beautiful picture xxx
i personallyt dont think there is nothing wrong with it, at the end of the day were all human no matter what colour our skin is 1 xxxx
It’s beautiful it’s not about colour or race it’s about the love of a child x
I see nothing wrong with it x
I have no problem with any baby being breastfed as long as it is by their birth mother and not another new mum x
as long as the child is happy heathy and looked after who cares…todays society is far to racial
it could be her kid so why not
As long as the child’s being looked after who are people to judge?
I don’t see a problem with it, its a lovely picture xx
i don’t see a problem with it at all,its just narror minded bigarts that do xx
There is nothing to say it’s not her child